Tetra Pak: Shelf. Shake. Sherve.
There seemed to be a lot of confusion around shelf-stable plant-based milks. As as the largest packager, we wanted to clear all of that up with one simple phrase—Shelf. Shake. Sherve.
Working with Tetra Pak, we partnered with popular plant-based milk brands including Almond Breeze, Milkadamia, Oatly, Silk, So Delicious, and Rice Dream to make this idea come to life.
This campaign used fun, memorable off-kilter phrases, bright visuals, and delicious food photography to drive usage and awareness.
Now that’s one delicious mouthful.
Social Media
Awareness is awesome, but we really needed to drive usage. That’s why we carefully crafted a series of seriously splendid social media ads to showcase delicious dairy-alternative dishes made with our partners’ plant-based products.
Pinterest Promoted Post
Facebook Carousel
Facebook Instant Experience
Treat Yo’ Shelf Talkers
To convert in-store sales, we created co-branded shelf talkers featuring some of our most delectable dairy-free dishes.
