Prudence Condoms: Celebration

Prudence Condoms, a popular brand of flavored condoms in South America, needed an agency partner to bring their products to the United States.

We wanted our campaign to capture the sensation of opening a Prudence Condom. That rush of adrenaline when anticipation becomes action. When the cork can no longer contain the pressure of the bottle and it bursts forward. Because in that instant, anything is possible.

So go ahead, celebrate the moment. Open up a Prudence Condom, and enjoy a sensational, new oral experience.

Result:

We won the business. However, COVID-19 hit before work could begin, indefinitely delayed Prudence’s expansion plans.

OOH

To launch the campaign, we’d place OOH in college downtowns and bar restrooms.

Digital, Mobile & Amazon

To seal the deal, we’d create a series of digital and mobile banner ads to drive customers directly to Prudence’s Amazon page.

Pre-Roll Storyboard

Frame 1: Open on a nicely styled frame of ingredients like mint ice cream, chocolate sauce, bananas and strawberries on a table.

The occasion: build your own sundae, Sunday Date night. The couple begins to build their snacks. Their hands brush and they lock eyes.

Frame 2: The tension is mounting. Suddenly, the ingredients start to explode as we hear the tear of a condom wrapper.

Frame 3: Cut back to the couple, now with disheveled hair/clothing.

Frame 4: End frame showcases the Prudence Condom Box with a confetti and fruit explosion.

VO/Super: Prudence Condoms, a mind-blowing, new oral experience.

Snapchat Filters

To further engage with our always online audience, we’d create sponsored Snapchat lenses featuring the Prudence brand with a fruit and confetti explosion animation used in the print ads above the users’ heads.