Visit Dallas: It’s Downtown Texas

Visit Dallas was looking for a new agency partner to help change the perception of the city. Shifting away from big hair, big hats, and “the Big D” to something more representative of the art, culture, and diversity found here.

Our solution was to position Dallas as the Downtown area for all of Texas. After all, Dallas is more than the cultural hub of the state. It’s the beating heart of the entire southwest, where every neighborhood is alive with culture and bursting with creativity.

Don’t settle on your next vacation. Seek out the city with the best food, music, art, and more. Visit the place where you can experience it all. Visit Dallas…

It’s Downtown Texas.

Result:

We won the account and the client decided to pressure a different concept.

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:30 Anthem Storyboard

Margarita Mile Activation

To celebrate the 50th anniversary of the frozen margarita and Dallas’s history of innovation, we wanted to challenge the city’s culinary creators, inventors, and entrepreneurs to create the next frozen margarita.