About Me

"I just like to smile. Smiling’s my favorite."

- Buddy the Elf

I am a copywriter with a love of words, storytelling, and great advertising.  I am a musical theatre enthusiast, amateur mixologist, and lover of food. If you want to know a little more, read on. You can also download a jazzed-up PDF version of my résumé. 

 

Other things I enjoy

  • Playing with my two wonderful, imaginative, wild daughters.

  • A well-told story in any medium: video game, television, movie, book, live theatre, fireside tale.

  • Some good old-fashioned College Football—it's the only sport where every game matters.

Things I don't enjoy so much

  • Negative people. Life's just too short.

  • Wasted opportunities. They're the worst.

  • Brownies with nuts. Actually, those are the worst.

Things I find myself doing

  • Asking questions, a lot of questions, all the time.

  • Constantly searching for puns in everyday situations.

  • Adding a third item to lists to help round them out.

Experience

DEPT

Senior Copywriter: July 2021 - Present

  • Growth Marketing for Facebook, Instagram, and WhatsApp.

  • Created 30+ spots that ran on Google’s ad platform in over 170 countries and were translated into more than 55 different languages. Production styles included custom productions, stock, UGC, and animation. Budgets ranged from four to seven figures.

  • Created 20+ ads to run on TikTok using a variety of production methods including custom productions, stock, UGC, animation, and working with content creators.

Slingshot

Copywriter: August 2019 - July 2021

  • New brand campaign for Minute Rice including video, digital, and social.

  • New brand campaign for Angel Fire Resort in New Mexico including Print, OOH, digital, and social.

  • Digital and social co-branded campaign for Tetra Pak and their partners Oatly, Almond Breeze, Milkadamia, and more.

  • Copywriting and conceptual support for a variety of regional clients, including healthcare, finance, B2B, tourism, and CPG.

TracyLocke

Copywriter: August 2018 - August 2019

  • Hyper-local transit campaign in Northside Chicago to raise brand awareness for T-Mobile.

  • Concepting and branding for Dollar General Literacy Foundation’s new fundraising campaign.

  • Out-of-home takeover of Minneapolis for Captain Morgan during the NCAA Men’s Final Four.

  • Local market advertising for T-Mobile including out-of-home, digital video, and radio.

Publicis Hawkeye

Junior Copywriter: October 2016 - August 2018

  • TV, print, radio, and digital campaign to raise awareness and volunteers for Junior Achievement and celebrate their 100th anniversary.

  • Experiential events for Capital One including SXSW 2018 and an interactive booth for the 2017 Grace Hopper Celebration of Women in Computing event.

  • Digital, social media, pitch book, tradeshow marketing and other collateral B2B materials for Capital One’s small business credit cards.

  • Dozens of content articles, emails, direct mail, social media posts and campaigns across different lanes of business for Capital One.

  • Numerous other projects, including writing a daily Haiku for morning status (seriously).

Ming Utility and Entertainment

Freelance Copywriter: August 2016 - September 2016

  • Digital and out-of-home campaign for the retail opening of the Brickell City Centre, a luxury mixed-use development in Miami.

  • Helped concept for an interactive 360 campaign for Polaroid Sunglasses.

Saatchi & Saatchi:

Copywriting intern: April 2016 - June 2016

  • Worked on a variety of accounts including Cheerios, Lucky Charms, GoGurt, Tecate, and Pampers for TV, out-of-home, digital, and social media.

Education

Miami Ad School, New York City 2016

Copywriting

University of Oklahoma 2014

Bachelor of Arts in Advertising

Minor in General Business

Study abroad in Arezzo, Italy: Spring 2013

Awards

Ad2Dallas 32 Under 32

Dallas Addys: Silver(x2), Bronze

Miami Ad School 2016 Top Dog

World’s Best Dad

If you want to know more about me don't hesitate to ask!