Bonton Farms

Redefine Community

2nd Place in ADMERICA’s 2019 National Public Service Competition

Bonton Farms may have started as small urban farm, but it’s grown into something more. For their first campaign, we wanted to show how Bonton Farms is Redefining Community in South Dallas by restoring lives and instilling hope that change is possible.

TV

To launch the campaign, we created a TV spot that shows the positive impact Bonton Farms has made on the community. Since authenticity was key, members of the Bonton Farm community participated as talent and VO.

OOH

A series of out of home ads in Victory Park and surrounding areas continued to spread the message. Like the TV spot, these ads featured real members of the Bonton Farms community.

Digital Boards

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Out of Home in the Wild

Social

To further reach our target audience, we created a social-optimized version of the TV commercial as well as several :06 vignettes to be used with paid and organic social posts.

Social Optimized :15 Spot

Uploaded by David Taylor on 2019-03-20.

Social Video Vignettes

Uploaded by David Taylor on 2019-03-20.

Uploaded by David Taylor on 2019-03-20.

Uploaded by David Taylor on 2019-03-20.

Website Refresh

To finish the campaign, we refreshed Bonon Farm’s website to incorporate Redefine Community and highlight the newly opened market.