Destination Venture

To show an upscale Denver audience that Venture was the ultimate travel credit card, Capital One created Destination Venture–a unique experience that gave people sights, sounds and tastes from around the world in the comfort of their own city.

Design

We designed Destination Venture as a larger-than-life campground to connect with the adventurous spirit of Denver. The center of the campground was a 30 ft. dome featuring 360º projections of some of the world’s most captivating nature destinations. The campground also included a 3D photo booth, VR ski simulator, oversized campfire with Adirondack chairs, a Sasquatch mascot and a Yeti cooler inspired bar that served up food and drinks form local Denver restaurants.

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Activities

In addition to live music, morning exercise classes, yard games and local artists, each day featured a special activity like a cooking demo from celebrity chef Tom Colicchio, a chance to watch world champion ski jumper Sarah Hendrickson on the ski simulator, or learn ice skating tips form silver medalist Charlie White.