Meta

Growth Marketing

As a part of Meta’s global growth marketing agency, I helped create more than 50 videos for Facebook, Instagram, and WhatsApp. Spots ran on Google’s ad platform in over 170 countries and were translated into more than 55 different languages. Production styles included custom productions, stock, UGC, and animation; budgets ranged from four to seven figures.
Below are some of my favorites. Further examples are available upon request.

It’s Your World

Facebook is more than an app. It gives you the tools to make your world whatever you want. To bring this idea to life, we used fantasy-inspired and animated effects to convey the unlimited potential of Facebook.

Meta liked the line “It’s Your World” so much that they decided to use it for their cross-app campaign.

Welcome to the Reel World

To highlight the immersive and extensive variety of content on Facebook Reels, we told the story of Silas who literally falls into the world of Reels. His entire world transforms as he swipes from Reel to Reel.

All the Small Things

To showcase how Facebook helps you discover new interests, pursue your passions, and make connections, we follow Vanna as she pursues her big new hobby of creating miniatures.

Journey to Greatness

To celebrate the 2024 Olympics, we created a spot telling the story of three athletes preparing for the games. Throughout struggles and triumphs, we show how Instagram helps our heroes achieve greatness and inspire the next geneartion.

Searching For Adventure

To show Facebook’s emerging role as a discovery engine for Gen Z, we told the story of Rose, Victor and their dog Bailey as they traveled across America in their camper van, using Facebook to solve problems, meet friends, and discover hidden gems.