Minute Rice

Fast, So You Can Slow Down

Minute Rice wanted a fresh brand campaign to show single millennials and young families how they can skip all the hassle of slow cook rice and get to the good part—taking the time to relax and enjoy a great meal. We served up a 360 campaign highlighting that Minute Rice is Fast, So You Can Slow Down, and enjoy all the wonderful moments that happen around mealtime.

Pre-Roll Videos

Videos served as the main course for the campaign, delivering delicious Fast, So You Can Slow Down messaging in seconds.

Digital and Social

Banners and paid social content gave support to the campaign.