TikTok and Snapchat

In my role as Senior Copywriter for Meta’s global growth marketing agency, I helped pioneer our team’s first ads built exclusively for TikTok and Snapchat. In the two years since, I’ve created more than 30 ads for Facebook and Instagram that for TikTok and Snapchat. Production styles included custom productions, partnering with creators, leveraging stock, and animation. Ads ran in over 50 countries and were translated into more than a dozen languages. Below are some of my favorites. Further examples are available upon request.

Your Style on Marketplace

We partnered with aspiring fashionistas to show that the perfect outfit for every style is on Facebook Marketplace.

Shop the Unique

We worked with creators to highlight the wide variety of items they found on Marketplace.

Zen Life

We leverage a long-running TikTok trend to show how Facebook Groups can help people relax.

Growing Comunity

Facebook wanted to test how custom animation would perform on TikTok and Snapchat. (Spoiler alert—it performed very well.)

There’s a Group for That

We used stock footage to humorously highlight the wide range of Groups available on Facebook.