Grace Hopper Interactive Booth

The Grace Hopper Celebration of Women in Computing is the largest gathering of women technologists in the world and one the best places to recruit top female tech talent. Capital One has had a presence at Grace Hopper for several years but wanted to completely refresh their booth to better match their new recruitment goals.

The Circuit Wall

To compete with the Googles and the Amazons, we knew we had to get people’s attention. We transformed the largest wall of the booth into an eye catching interactive experience.

Attendees choose a technological field they hope to influence and place a sticker on an interactive zone below causing the section to illuminate with a surge of light.

How it works

The wall is divided into six sections, each a different technological field that Capital One specializes in. Every section has several icons representing technologies, products, hobbies and Easter eggs related to the category.

Circuits led down from each section to a corresponding interactive zone. When Attendees place a sticker on the interactive zone it closes the circuit causing a surge of light to briefly illuminate the section. Each of the stickers stay illuminated creating a more eye-catching display as the event continued.

The Circuit Wall in its deactivated state.

An attendee placing a sticker on the wall.

The Circuit Wall with an illuminated zone.

Close up of the Software Engineering interactive zone.

Circuit Wall from a distance.

Close up of the Circuit Wall interactive zones.

Circuit Pen Maker's Table

While other booths focused on DIY tye-dying and other arts and crafts, Capital One booth attendees could build their own live circuits using aluminum strips, circuit pens, batteries and lights.

Attendees building their own circuits.

Two attendees building their own circuits.

Two attendees building a circuit.

Attendees building their own circuits and talking to a Capital One Employee.

An attendee with a completed circuit.