SXSW 2018: Capital One House at Antone's

During the first weekend of South by Southwest Capital One took over Antone's to show Austin and the tech world that they're more then just a bank. They hosted guest speakers, brought in bands and showed off their latest tech.

In addition to concepting for the house, I also helped write and brainstorm ways to make the interior as inspiring and Instagramble as possible. 

Lenticular Wall

A lenticular wall displayed the message "Think. Create. Transform." as attendees were entering and leaving the product demo area. 

Interactive Split-Flap

A split-flap sign, digital screen and TV monitor allowed attendees to interact with Eno (Capital One's natural language chat bot). Using the split-flap Eno answered questions, dispensed trivia and even told a few jokes.

Swagless Donation Wall

Instead of handing out t-shirts, sunglasses or any other swag, Capital One made a donation to three local charities based on attendees votes.

Other Pieces

If there was blank wall at Antone's, we put something inspiring, intriguing or Instagrammable on it.

Print Ads

Full page and 1/2 page ad that ran in SXSWord® Magazine.